This is what we do.
BTMG helps value-driven businesses and organizations imagine, design, and create meaningful digital experiences that deliver results. Our partnership process and open-source expertise lends itself to commerce, community, and cultural collaborations.
Website Design & Development
Building a website is an important piece of communicating who you are, where you are, what you do, and how you can help. Our web development team listens to your story and communicates your vision online. Web Development Packages include:
- Responsive website design and development
- Website maintenance
- Mobile applications within website
Social Media Management
Our Social Media packages include:
- Maximizing your reach on multiple platforms such as Facebook, Instagram, YouTube, Google+ and Twitter.
- Highly targeting your ideal customers through Facebook and other social platforms.
- Monthly ad spending that brings home the ROI by putting your money directly into lead generating spots to targeting your specific demographics.
“Social media isn’t only what you are talking about, it’s also understanding what people are saying about you.”
Social Media is here to stay and plays a crucial role in business. It’s important to participate, but more importantly to develop a strategy for participating that is beneficial for your customers, employees, and prospects.
Facebook pages are a great supplement to a business’s website. Facebook allows businesses to hold a two-way conversations with ‘fans.’ ‘Fan’ interactions help businesses keep a pulse on what their clients like, what resonates, and what doesn’t.
Instagram is a platform for posting and sharing photos. A visual platform, like looking at someone’s photo albums. It’s an ideal place for businesses to encourage customers to share pictures of people, products, and events. Mostly used by a younger demographic, Instagram engagement can be measured and analyzed to keep your story interesting.
The mega global video platform, second to Google as the most searched keyword on the Internet, YouTube is a great resource for businesses that develop videos for product promotion, demonstration, education, or sales. Videos are also an excellent online marketing tool that can be cross-posted and promoted on your website, social platforms, blog, email campaigns, company newsletters, and other marketing initiatives.
The social platform of the search engine giant, Google, Google+ plays a major role in local search engine optimization. Google+ content that is posted on a company Google+ page can rank in search results in instances where a main website may not. Each post has a unique URL and—when the content generates interaction—can potentially rank in Google search results.
Twitter serves as a great customer service outlet. When a business’s customers have problems or questions, they take them to Twitter, making it possible for the company to quickly resolve their issues. Twitter is also a great monitoring and listening tool that will provide you with insights into your brand, competitors, and industry in a moment notice.
LinkedIn is the largest social media platform for business, making it a good place to research companies and people, network, recruit employees, search for jobs, perform competitive analysis, or simply stay connected.
Pinterest is another visual social media platform. An image-rich platform, Pinterest lends itself to design, food/cooking, fashion, DIY, technology, automotive, fitness, decorating, and other industries that support interesting visual content. It is also the perfect place for businesses to post images linking to an article or blog post for further reading.
Tumblr is a microblogging platform and social networking website owned by Yahoo! Inc. Users can post multimedia and text-based content to a short-form blog, where it can be reposted by other bloggers. Businesses can share text, photos, quotes, links, music, and videos across multiple devices, follow other users, and make their blogs private.
Search Engine Optimization
Search Engine Optimization is the online marketing strategy of increasing a website’s visibility in a search engine such as Google, Bing, Yahoo.
Search Engine Optimization’s ultimate goal is to increase the number of visitors a website receives by achieving higher Search Engine Result Page (SERP) rankings. SEO only concerns itself with organic search results and not those related to Paid Search Engine Marketing (SEM).
Innovative Ideas | Refreshing Results
BTMG is a digital marketing firm located in McAllen, Texas providing marketing services to small to mid-sized local businesses. Specializing in social media and content marketing, BTMG focuses on aligning clients with the ‘BTMG Community’ to deliver innovative ideas that translate into refreshing results.
Carefully constructed content is the backbone of all marketing communications. Develop engaging content for your target audience by utilizing the top three things that make content effective: audience relevance, engaging and compelling storytelling, and calls to action. Content marketing serves as the words that tell your story—we act as your content builders, listening and understanding your voice to create content aligned with your organization’s unique tone. Content marketing service offerings include:
- Email and newsletter campaigns
- Press releases
- Collateral and ad design & creation
- Social media and web management
Because we live in a visual world, illustrations alone can sell books. From infographics to image postings, GIFs and memes to advertisements and newsletter templates, our team delivers your message in a fun and creative way. Graphic Design offerings include:
- Corporate image
- Newsletter/blog templates
- Email campaign templates
- Web graphics
Our team will work with you to develop a marketing strategy consistent with your business vision.
Consultations, research, and consistent communication help our team best align with our BTMG community – great businesses like yours!
Together we can change
Let’s spark something together.
Want to get in touch about a project? Have some questions? In need of a partner that gets the job done -and done well? Just drop us a your information